Task 6: Industry Assignment (Creative Thinking)

CLICK AND PRINT MARKING RUBRIC HERE

BSBCRT301A Develop and extend critical and creative thinking skills (core unit)

This task is essentially related to lateral thinking, brainstorming and developing creative approaches to solving problems. It should be enjoyable, but taken seriously as it represents a core unit in this course.

What you have to consider is that you have been assigned the role of coming up with a pitch for the design company you are working for. They need a concept, an all encompassing idea or theme that will produce results for the company.

The initial part of this task will involve some practical exercises that may be done at home or at school. They are merely aimed at giving you some broader ideas as to what you can use to generate visual solutions. These exercises are called "media testing".

After doing your media tests you will need to begin the task of coming up with the idea. If you work this way you will find it easier to arrive at a creative solution. Try not to think of an idea, then work towards it, rather experiment and see what comes up. then look at how you could use it. The process of working from paper and other media into digital images should create some interesting design opportunities.

Media Test 1
A). Make a potato or apple shape by cutting it in half, then cutting a design into the cut surface (be careful with sharp knives). Print the shape onto a sheet of paper using paint, ink or colourful food. Take a digital photograph and save it to your Media drive folder.

B). Sketch a shape, image / experiment with drawing lines, scribbles...(try not to think about a logo)
Experiment with possible font ideas for the branding of the company name.
Take a digital photograph and save it to your Media drive folder.

Media Test 2
Take 3 digital photographs of textures found in natural objects - leaves, stone, clouds etc.

Media Test 3
Take 3 digital photographs of textures found on man-made surfaces - bricks, bitumen, rusty metal

Media Test 4
Take a piece of A4 and drop some ink onto it to make splotches. Take a digital photograph and save it to your Media drive folder.

Phase 1:
Import one of each of your Media tests into Photoshop and use the tools available to produce a 'flat' image, reduced to 2 colours. Open two of your texture photos and use Photoshop to distort the colours - you could use the curve editor, channel mixing, hue and saturation adjustments, magic wand and layer fills. The result should be colourful and dynamic (and have natural movement).
Open the image created by the ink splotches and use Photoshop to invert the colours and stylise the image.

To open up new creative possibilities you must also 'trade' one of your images with another student and incorporate each others textures into your own work. This process of collaboration and sharing of resources will open up new possibilities that wouldn't be available if just working independently.

At this stage you could take your experimentation further using many of the Photoshop tutorials found on the web (through approved sites) and also in the classroom Computer Arts Magazines.

Once you have developed 6 original pieces incorporating a mixture of your paintings, natural and man-made objects create a web gallery of these and attach it to your portfolio site. These images will inform the next phase of your project.

Phase 2:
You should now have an 'image library' to draw from.

At least one of the images that you have generated in Phase 1 needs to be incorporated in the concept (ie to establish a colour set, to inform a logo design etc).

You may include any photographs that you have taken to support your concept. Web sourced material needs to be referenced accordingly.

You will also need to come up with a:
1. logo
2. slogan and
3. colour scheme to link to the concept.

You will need to select from the options below a product and company that you will generate a 'design concept' from. This means you will produce a central 2D or 3D graphic that is extended into several other formats including:
A) a web page (1000 pixels (width) by 500 pixels (height) at 72DPI),
B) business card (9cm by 5.5cm at 300 DPI), Download BC template here
C) letterhead (embedded in header of A4 letter template in MS Word) and
D) television advertisement screen (1920 pixels by 1080 pixels at 72 DPI).

Each form will be converted into web friendly format (ie adobe web gallery) and presented in a way to maximise the impact of the product on a web page linked to your digital portfolio.

Option 1:
Everyday Airlines
Up and coming domestic air service to local destinations. The company wants to appeal to the regular family by offering holiday packages that centre around the discovery of what WA can offer. They are looking to carve out a market for themselves in the local tourism industry.

Option 2:
Tec
A new motorcycle brand for accessories, clothing and related products. They want to capture the hi-tech market. High quality, well engineered and gutsy. Mostly aimed at a 20 - 40 year old male demographic.

Option 3:
Rosella
A new shop located in Midland, Cottelsoe and Perth city. Retails fashion for young women, very funky with lots of japanese gear, plastic and chrome accessories and american imported clothing and accessories.

Option 4:
Image Plus
Image Plus is a new photography store that specialises in DSLR and video cameras. Image plus would like to target younger photographers and filmmakers in high schools and universities by offering special student deals and promotions.

Remember to think laterally and be creative!

Creating a Brand.PDF


Unit of Competency Assessed

BSBCRT301A Develop and extend critical and creative thinking skills

MAJOR TASKS

Task 1
Web Portfolios

Task 2
OHS Workbook

Task 3
Band Graphic Design

Task 4
Animation

Task 5
Audio Remix

Task 6
Creative Thinking Assignment

Task 7 - Basic Vision & Sound Edit

Task 8
Screen Industry Research

Task 9
Assist with Basic Camera Shoot

Task 10
Promotional Video

Task 11
Exporting Audio

Task 12
Capturing and Preparing Audio