CLICK AND PRINT MARKING RUBRIC HERE
(Note: Before beginning this task you must have completed the in-class photoshop workshops and watched any associated video tutorials)
You have been approached by Sony Music to produce the album artwork and associated print materials for one of their upcoming artists. As they are a new band Sony are wanting a distinct style and image to be projected through the promotion with a clear synergy between the mediums used (ie distinct colour scheme, logo, style, layout etc).
The CD Artwork, poster, magazine advertisement and webpage, must be developed in conjunction with 'the band'. All elements must be designed using industry standard print specifications (see templates below).
For an example of album artwork and poster that was produced for a local artist click here:
This is an individual design task but has elements of group work:
(1) You are the creative director of a band. You must decide on a genre of music and a style that will flow through to the design elements of your album cover and associated print materials. Keep in mind that in Task 5 you are producing a song in this genre.
(2) You must think very carefully about the genre of music and use imagery that will suit it and the audience of that style of music (remember the genre of music must not be overtly offensive or go against the ethos of the College).
(3) As you are designing for a real world client you must design to professional specifications (always use CMYK at 300 DPI in Photoshop).
You must download the following files that contain the industry specifications required:
>Specs for CD Artwork (use CD_Booklet.psd and Icon_tray_out.psd templates)
>Specs for on disc Print
>Specs for Xpress Magazine advertisement (choose either Half Page horizontal or vertical, or Quarter Page horizontal or vertical). Dont forget to include a bleed area (3-5mm) around your artwork and include information about an upcoming gig (date, venue, ticketing, SONY presents..)
>Specs for band poster
NOTE: If the work is not up to a professional standard that I would be happy to present to a client in the real world - you will have to resubmit!
EXTRA RESOURCES For some ideas and inspiration check out some band designs by INVISIBLE CREATURE
For some tutorials on developing a band logo and artwork click here and here
CLICK HERE FOR SOME EXTRA TIPS TO AVOID PROBLEMS
Unit of Competency Assessed
BSBDES302A Explore and apply the creative design process to 2D forms
MAJOR TASKS
Task
1
Web Portfolios
Task 2
OHS Workbook
Task 3
Band Graphic Design
Task 4
Animation
Task 5
Audio Remix
Task 6
Creative Thinking Assignment
Task 7 - Basic Vision & Sound Edit
Task 8
Screen Industry Research
Task 9
Assist with Basic Camera Shoot
Task 10
Promotional Video
Task 11
Exporting Audio
Task 12
Capturing and Preparing Audio