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Task
10 - Plan, Capture & Edit Promotional Video CLICK AND PRINT MARKING RUBRIC PART A HERE CLICK AND PRINT MARKING RUBRIC PART B HERE This task involves producing a promotional video for a real world client. You have been contacted by Swan Christian College to produce a learning area video that will be used for promotional purposes on the school's web page. Your video will incorporate an interview with the key teacher of the learning area discussing the subject, and will include interesting and well-composed 'B roll' footage of student's partaking in the subject. You will then mix music and graphics over the piece producing a clear and concise promotional video of a professional standard. Excellent pieces will possibly be used on Swan's web page which will be great for your resume and help increase your employability in this field in the future. See examples below: This is a major task that covers a number of units and will involve a large degree of planning, time, and effort. You will need to produce all supporting documentation including: (1) Client email (2) Treatment (3) Design proposal (4) Production schedule (5) Interview questions (6) Storyboards (7) Detailed shot list (8) Equipment check list (9) Clearance forms (10) Written Quote Click here to download a pre-production documentation workbook In addition to this you will need to consider lighting and location carefully. The footage needs to be carefully shot, paying attention to technical conventions to create a strong connection between the audio and the vision. All audio must be recorded discretely and in a highly proffesional manner. Editing and effects need to be worked through following standard media work flow procedures, including colour adjustments and grading. Final post production can be achieved with colour grading software (Magic Bullet Looks, After Effects). On completion the clip needs to be exported as a full quality movie file (quicktime mov), then compressed to be used online using 'Adobe Media Encoder'. CUFIND301B Work effectively in the screen and media industries (core unit) (20 hours) CUFPOS201A Perform basic vision and sound editing ![]() To get an understanding for the amount of work involved in planning a production like this please click here to see the production process for 'The Ninja' |
MAJOR TASKS |
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