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Helpful Hints * Get your message at the top. The headline determines whether the reader want to look at the rest of the content. * Write in the active voice. This gives a sense of vitality and life and holds the user's attention. * Use a relaxed, conversational style to your writing. This is most appropriate except in formal documents. * Don't use jargon unless you are specifically targeting a particular audience. Jargon alienates most people who are not in the know! * Be careful of tone. No one likes being told what to do. * Make sure your grammar and spelling is perfect. The top end word processors all come with spelling and grammar checkers. Use them! |
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